The free online gambling software developer Playtech has recently announced quite an advantageous deal with a well-known movie company, Paramount Pictures. Branding has swiftly become one of the most profitable areas of the online software development industry. Now all the main development companies have started competing for exclusive rights to leading branded content. Playtech has risen indeed in the ranks over the past few years since the company has scored some very serious exclusive licensing deals. The recent deal with Paramount Pictures does mean that online casinos powered by Playtech will start to see games that are based off of Paramount’s two main blockbuster movies: Gladiator and The Untouchables.
Both these movies were big hits in the world market and research from inside the online gambling industry shows that branded games are usually much more popular than some of their new yet unbranded counterparts. And beyond just the gamblers preference, the online casinos are currently all competing for the ability to supply top branded gaming content on their websites. Even online gambling sites that use minor gambling platforms are starting to go to the bigger operators for a small suite of some of the highly popular gaming names at the moment.
The best online casino games have really become a very lucrative segment of the market and Playtech’s latest success will go a long way towards building publicity and excitement for the company throughout the following 4 years. The first of the recent licensed gaming content is due out by this summer as per initial Playtech’s expectations.
